Look up successful firms in a high-technology industry
as well as two successful firms in more traditional
industries such as automobile manufacturing and
retailing. Compare their market values and book values.
What are some implications of these differences?
Select a firm for which you believe its social capital—both within the firm and among its suppliers and
customers—is vital to its competitive advantage. Support
your arguments.
Choose a company with which you are familiar. What
are some of the ways in which it uses technology to
leverage its human capital?
Using the Internet, look up a company with which you
are familiar. What are some of the policies and procedures that it uses to enhance the firm's human and social capital?
