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Consumers

Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

The Changing World of Consumption

Chapter Objectives

After completing this chapter, you should be able to:

I.

Understand how economic indicators and global markets shape consumption.

II.

Outline some basic global trends influencing consumption.

III.

Know the major world consumption areas including: North America and Western Europe; Japan and the Newly Industrialized Countries, transitional markets in Eastern and Central Europe, and developing and Third-World countries

IV.

Know something about consumption patterns and preferences in major world areas.

V.

Have some idea of patterns in cultural values in major world areas.

VI.

Identify trends and likely changes in consumer behavior for several different parts of the world.

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