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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
The Changing World of Consumption

Chapter Outline

  1. Chapter Overview
  2. Global Market Economy
    1. Economic Indicators
    2. Global Markets
  3. Global Trends
    1. The Service Economy
    2. Green Marketing
    3. Growing Gap between Rich and Poor
    4. Earthscaping Processes
  4. Consumption in North American and Western Europe
    1. Consumption Patterns and Preferences
        1. Consumer Skills
        2. Recreational Shopping
        3. Leisure Spending
        4. Luxury Fever
    2. Trends and Changes in Consumer Behavior
  5. Consumption in Japan and the Newly Industrialized Countries of the Pacific Rim
    1. Consumption Patterns and Preferences
    2. Trends and Changes in Consumer Behavior
  6. Consumption in Transitional Economies: Eastern Europe
    1. onsumption Patterns and Preferences
    2. Trends and Changes in Consumer Behavior
  7. Consumption in Developing Countries and the Third World
    1. Consumption Patterns and Preferences
    2. Trends and Changes in Consumer Behavior
  8. Summary, Key Terms, Discussion Questions, "You Make the Call"




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