Consumers

Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

The Changing World of Consumption

Internet Exercises

Visit the Coca-Cola web site at www.coke.com. Go to "About the Company." Click on "Around the World." Click on "Profiles." Document some good examples of how you feel Coca-Cola is enriching the lives of people around the world. Report your findings to classmates.
Go to the CIA's World Factbook at www.odci.gov/cia/publications/factbook. Compare the profile data for the United States and a NIC of the Pacific Rim (e.g., South Korea, Taiwan, Singapore, or Hong Kong). Describe the similarities and the differences.
Find three "global sites" on the WWW. How do these e-businesses attempt to serve a global economy? Compare and contrast them. Provide a brief analysis of how they address their consumer business outside of the United States?

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