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Consumers

Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

The Changing World of Consumption

Multiple Choice Quiz

Answer all the questions


1	Most consumers in India make less than __________ per year, compared to 18% of consumers in Britain and 8% of consumers in the U.S.
		A)	$4,000
		B)	$3,500
		C)	$5,000
		D)	$7,500
		E)	none of the above


2	The world of the twenty-first century is divided not into countries, but into
		A)	cultural arenas
		B)	environmental sub-groups
		C)	religious sects
		D)	market areas
		E)	trend groups


3	NICs are impressive exporters of many products such as:
		A)	steel
		B)	machine tools
		C)	electronics
		D)	clothing
		E)	all of the above


4	Germany has passed stringent green-marketing laws that regulate the management and recycling of packaging waste, called:
		A)	"clean-sweep"
		B)	"help the environment"
		C)	"aid the earth"
		D)	"take-back requirements"
		E)	none of the above


5	Ever since the invention of the department store in !9th century France, there has been a growing trend towards
		A)	recreational shopping
		B)	mission shopping
		C)	leisure shopping
		D)	luxury shopping
		E)	one stop shopping


6	The modern, self-enclosed shopping mall in all its variant forms has become a site to which consumers make frequent pilgrimages to satisfy a wide variety of needs, including those for:
		A)	aesthetic enjoyment
		B)	problem-solving
		C)	personal display
		D)	all of the above
		E)	none of the above


7	In 1999, luxury spending in the USA was growing ___________ times as rapidly as spending overall.
		A)	five
		B)	four
		C)	six
		D)	eight
		E)	none of the above


8	In some ways, the Information Age connects people with each other, but in other ways, it leads to
		A)	one way communication
		B)	information overload
		C)	privacy issues
		D)	isolation
		E)	complicated communication


9	Tens of millions of people around the world are connected to electronic bulletin boards, and this number is growing at _____ monthly.
		A)	5%
		B)	10%
		C)	15%
		D)	20%
		E)	30%


10	The Newly Industrialized Countries (NICs) of the Pacific Rim usually refer to
		A)	South Korea
		B)	Taiwan
		C)	Hong Kong
		D)	Singapore
		E)	all of the above


11	Despite recent economic reversals and ethnic tensions, Indonesia has experienced substantial economic growth and is now the world's _________ most populous nation.
		A)	second
		B)	third
		C)	fourth
		D)	fifth
		E)	none of the above


12	With the acceleration of economic affluence, consumer interests are moving beyond basic necessities to include:
		A)	consumer appliances
		B)	electronic products
		C)	cars
		D)	cosmetics
		E)	all of the above


13	More demanding consumers require that companies develop more refined market segmentation and develop __________ products.
		A)	proprietary
		B)	lower-priced
		C)	long-life
		D)	customized
		E)	none of the above


14	Estimates from 1989 suggest that ___________ of Hungarian households participate in secondary forms of employment.
		A)	three-fifths
		B)	one-half
		C)	two-thirds
		D)	three-fourths
		E)	one-third


15	Developing countries are arbitrarily defined as those in which the annual per capita income is greater than $1500 and less than __________.
		A)	$7,000
		B)	$6,500
		C)	$5,000
		D)	$4,000
		E)	none of the above

Fill in the Blank:


16	____________________ is a social process where geography's effect on social and cultural relations and actions is diminished.
		A)	Infrastructure
		B)	Localization
		C)	Globalization
		D)	Nationalism


17	_____________ is a measure of the market value of all goods and services produced within the boundaries of a nation.
		A)	GNP
		B)	GDP
		C)	UPT
		D)	GRE


18	Three global regions - _______________, ___________________, and the ______________ constitute a new economic order for trade and development.
		A)	Europe, the Soviet Union, Central Americas
		B)	Netherlands, the Americas, Orient
		C)	Europe, the Americas, Asian Pacific Rim
		D)	Asian Pacific Rim, Latin America, Virgin Islands


19	________________ refers to the accelerated movement of people, ideas, goods, capital, information, services, and popular culture around the world.
		A)	Creolization
		B)	Earthscaping
		C)	Self-referencing
		D)	Transitional economies


20	Some consumers in Latin America and Asia see the sudden recent miraculous explosions of Euro-American consumer goods as evidence of ___________________, the imposition of foreign values and practices through the power of advertising hype.
		A)	dual income distribution
		B)	cultural imperialism
		C)	globalization
		D)	international branding


21	Globalization combines with localization to determine the meaning, purchase, and use of consumption objects.
		A)	True
		B)	False


22	The nature of the economic system with a country affects few, in any, facets of consumer behavior.
		A)	True
		B)	False


23	Gross domestic product (GDP) and gross national product (GNP) are two measures of a country's economic activity.
		A)	True
		B)	False


24	While the United States ranks first in GNP, average purchasing power is greatest in the European Community.
		A)	True
		B)	False


25	If infrastructure does develop with an expanding population and economy then countries begin to lose economic ground.
		A)	True
		B)	False


26	A limitation of average GNP is that it does not take into account government welfare programs that provide services to consumers.
		A)	True
		B)	False


27	Income distribution gives us a better idea of the size and purchasing power of potential market segments than per capita income.
		A)	True
		B)	False


28	Services typically account for between one-fourth and one-half of household consumption.
		A)	True
		B)	False


29	Only 20 percent of Triad nation companies can be described as proactive in their commitment to improve environmental performance.
		A)	True
		B)	False


30	Because of advances in technology, marketers can cater to smaller and smaller niche segments, customizing products and services to individual tastes.
		A)	True
		B)	False

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