![](/olcweb/styles/shared/spacer.gif) | Chapter 6 Learning Objectives (See related pages)
1. Graphic art and graphic design are distinct disciplines but share much in the way of heritage, media, and techniques. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 2. Utilizing new printing technologies, Albrecht Dürer became the first artist of mass communications. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 3. Graphic artists like Rembrandt, Goya, Daumier, Homer, and Kollwitz pictured society for all to see. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 4. Turn of the century "poster art" qualified as fine art and popular commercial art at the same time. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 5. The social-cultural context of capitalism, democracy, and the industrial revolution led to the birth of mass market advertising. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 6. An intimate relationship exists between the centuries-old oil painting tradition and modern advertising. |
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