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Chapter 6 Learning Objectives
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1.
Graphic art and graphic design are distinct disciplines but share much in the way of heritage, media, and techniques.
2.
Utilizing new printing technologies, Albrecht Dürer became the first artist of mass communications.
3.
Graphic artists like Rembrandt, Goya, Daumier, Homer, and Kollwitz pictured society for all to see.
4.
Turn of the century "poster art" qualified as fine art and popular commercial art at the same time.
5.
The social-cultural context of capitalism, democracy, and the industrial revolution led to the birth of mass market advertising.
6.
An intimate relationship exists between the centuries-old oil painting tradition and modern advertising.







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