McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Sample Chapter
Overview
Table of Contents
About the Authors
Book Preface
Revision Changes
Feature Summary
Print Supplements
Digital Supplements
Reviewer Quotes
How Do You Like Our Website
PowerWeb
Feedback
Help Center


International Business : The Challenge of Global Competition, 8/e
Donald Ball
Wendell H. McCulloch, California State University Long Beach
Paul L. Frantz, California State University Long Beach
Michael Geringer, California Polytechnic State University
Michael S. Minor, University of Texas Pan American


Features

Key Features for the 8th edition

The Internet Appendix in chapter 1 has been updated. This appendix is also included on the book web site, which allows us to update the URL's frequently and reduce the amount of dead links.

Small- and Medium-Sized Enterprise boxes replace the previous Small Business in the Global Economy boxes. This terminology reflects current practices. These boxes discuss smaller sized business and how they compete and function in the global business world.

Relevance for Businesspeople icons link the concepts introduced in the text to real-world experiences by international businesspeople. Through these examples, students learn 'why' these concepts are relevant and important.

Worldview boxes focus on such information as global corporations, issues concerning the global economy, legal issues surrounding the European Parliament, etc. These boxes help to expand on information presented in the text and relate them to happenings

Concept previews open each chapter and introduce the main concepts that will be covered.

Chapter opening examples highlight companies and individuals who's experiences help to introduce the chapter contents.

Chapter summaries highlight the main points of each chapter for review purposes.

Internet exercises end each chapter to take students out to the Internet to research international business organizations and companies. Questions are presented to help students learn to do research and enhance their knowledge about specific chapter content.

Mini-cases also end each chapter and present a short case followed by discussion questions for better understanding.





McGraw-Hill/Irwin