International Business 8/e outlines how firms operating across borders must deal with the following forces in foreign and domestic environments:- competitive
- distributive
- economic
- socioeconomic
- financial
- legal
- physical
- political
- sociocultural
Ball and McCulloch continues to be the textbook of choice for adopters who like to cover a broad range of topics. Their text shows students the steps a business must take to go global, and presents international business concepts in a descriptive and straightforward style-well suited for instructors trained in other business areas. This Online Learning Center includes a number of resources that will prove helpful for students and professors. Professors can retrieve downloadable supplements, case updates, video clips, new exercises, and a discussion board to communicate with other International Business professors around the country. Students will find a career corner, a link to BusinessWeek Online, a message board to communicate with other students, professional resources, an Elearning Session designed to help for focused review of each chapter, access to PowerWeb for International Business, and case updates. Please take a minute to scroll through some of the information about this text and its accompanying support package that is presented on this information center. Thanks for visiting, and please check back to this site often to see the case updates and articles of interest. If you have any questions or suggestions about this site, please contact me at sarah_reed@mcgraw-hill.com |