Some of what your peers are saying about International Business.... I think Ball and McCulloch is one of the best-written IB texts in the market. ...the pedagogical supports in the chapters are solid, the best I've seen. The examples are clear, appropriate and relevant. They will keep students engaged. The end of chapter material is also solid and will prove useful in helping students master the materials.
-Jeanne McNett, Assumption College The book is very good due to its focus on the international environment. Also the inclusion of small business international activity is an important thrust that differentiates this book from the competition.
-Kenneth Gray, Florida Agricultural and Mechanical University As a marketing professor and cross-cultural researcher, I find Ball and McCulloch's treatment of marketing and culture to be more than adequate and probably better than that of most competitors.
-Terry Witkowski, California State University This book is highly readable and interesting from a student and instructor perspective. The examples used are current and relate very well to the concepts in the chapters. Other texts that I have used seem to organize the material somewhat differently; for instance, very few texts consider legal forces, labor forces, sociocultural forces and physical and environmental forces in separate chapters.
-Aruna Chandrasakaran, Ashland University The Ball and McCulloch textbook is a highly informative, comprehensive, and useful book for the teaching of international business.
-Fraser McLeay, University of Montana | 
2002 McGraw-Hill Higher Education