| ABC's of Relationship Selling, 7/e Charles M. Futrell,
Texas A&M University
Service and Follow-up for Customer
Chapter ObjectivesProviding service to the customer is extremely important in today's competitive marketplace. After studying this chapter, you should be able to:
State why service and follow-up are important for increasing sales. |
| | | Discuss how follow-up and service result in account penetration and improved sales. |
| | | List the eight steps involved in increasing sales to your customer. |
| | | Explain the importance of properly handling customers' returned goods requests and complaints in a professional manner. |
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