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ABC's of Relationship Selling, 7/e
Charles M. Futrell, Texas A&M University
Service and Follow-up for Customer

Glossary

customer satisfaction  Feelings toward the purchase.
(See 366)
customer service  Activities and programs provided by the seller to make the relationship satisfying for the customer.
(See 365)
product  One of the four main elements of the marketing mix, it is a bundle of tangible and intangible attributes, including packaging, color, and brand, plus the services and even the reputation of the seller.
(See 364)




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