HelpFeedback
Ketchen 1e
Information Center
Overview
Table of Contents
Case List
About the Authors
Book Preface
Sample Chapter
Feature Summary
Support Materials
Save with eBooks!


First Time Users
Student Edition
Instructor Edition
Strategy: 2008-2009

David J. Ketchen, Jr., Auburn University
Alan B. Eisner, Pace University

ISBN: 0073381284
Copyright year: 2009

Case List



CASES:

Case 1 Enron: On the Side of the Angels


Case 2 QVC


Case 3 JetBlue Airlines: Is the Blue Fading?


Case 4 Johnson & Johnson


Case 5 Yahoo!


Case 6 World Wrestling Entertainment


Case 7 The Casino Industry


Case 8 Claire’s Stores: Competing Betwixt and Between


Case 9 Nintendo’s Wii


Case 10 Ford Motor Company on the Edge?



To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.