Chapter 1. What Is Strategic Management?
Chapter 2. The Context of Strategic Management
Chapter 3. Analyzing the Internal Environment of the Firm
Chapter 4. Analyzing the External Environment
Chapter 5. Corporate-Level Strategy
Chapter 6. Business-Level Strategy
Chapter 7. Creating Effective Organizational Designs
Chapter 8. Strategic Control
Chapter 9. Analyzing Strategic Management Cases
Appendix to Chapter 9: Financial Ratio Analysis
CASES: Case 1 Enron: On the Side of the Angels
Case 2 QVC
Case 3 JetBlue Airlines: Is the Blue Fading?
Case 4 Johnson & Johnson
Case 5 Yahoo!
Case 6 World Wrestling Entertainment
Case 7 The Casino Industry
Case 8 Claire’s Stores: Competing Betwixt and Between
Case 9 Nintendo’s Wii
Case 10 Ford Motor Company on the Edge?
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