STUDENT RESOURCES ONLINE LEARNING CENTER (OLC) The following resources are available to students via the publisher’s OLC at www.mhhe.com/ketchen : Chapter quizzes students can take to gauge their understanding of material covered in each chapter. A selection of PowerPoint slides for each chapter. Case Web Links with supplementary Internet reading and suggestions for further discussion. Links to strategy simulations the Business Strategy Game & GLO-BUS. Both provide a powerful and constructive way of connecting students to the subject matter of the course with a competition among classmates on campus and around the world.
Purchasing access to our premium learning resources right on the OLC Web site provides students with the following value-added resources: A selection of case-related videos. Self-Assessments and Test Your Knowledge Exercises available at the chapter level that include a wide variety of self-assessment activities and class group projects.
INSTRUCTOR RESOURCES INSTRUCTOR’S RESOURCE CD-ROM All instructor supplements are available in this one-stop multimedia resource, which includes the Instructor’s Manual, Test Bank, PowerPoint Presentations, and Case Study Teaching Notes. INSTRUCTOR’S MANUAL (IM) Annette Ranft of Florida State University adapted the Instructor Manual composed by textbook authors Greg Dess and Tom Lumpkin to support this text with summary/objectives, lecture/discussion outlines, discussion questions, extra examples not included in the text, teaching tips, experiential exercises, and more. TEST BANK Carol Johnson of Denver University adapted the test bank originally created by textbook authors Greg Dess and Tom Lumpkin. It contains approximately 800 true/false, multiple choice and essay questions. It has been tagged with learning objectives, level of difficulty, Bloom’s Taxonomy, and AACSB criteria. The AACSB tags allow instructors to sort questions by the various standards and create reports to help give assurance that they are including recommended learning experiences in their curricula. ASSURANCE OF LEARNING Many educational institutions today are focused on the notion of assurance of learning, an important element of some accreditation standards. Strategy 2008–2009 is designed specifically to support your assurance of learning initiatives with a simple, yet powerful solution. Each test bank question for Strategy 2008–2009 maps to a specific chapter learning outcome/objective listed in the text. AACSB STATEMENT McGraw-Hill Companies is a proud corporate member of AACSB International. Recognizing the importance and value of AACSB accreditation, the authors of Strategy 2008–2009 have sought to recognize the curricula guidelines detailed in AACSB standards for business accreditation by connecting selected questions in the book to the general knowledge and skill guidelines found in the AACSB standards. It is important to note that the statements contained Strategy 2008–2009 are provided only as a guide for the users of this text. The AACSB leaves content coverage and assessment clearly within the realm and control of individual schools, the mission of the school, and the faculty. The AACSB does also charge schools with the obligation of doing assessment against their own content and learning goals. While this book and its teaching package make no claim of any specific AACSB qualification or evaluation, the authors have labeled selected questions according to the six general knowledge and skills areas. There are of course, many more within the test bank, the text, and the teaching package which might be used as a standard for your course. However, the labeled questions are suggested for your consideration. McGraw-Hill’s flexible and easy-to-use electronic testing program EZ Test allows instructors to create tests from book-specific items. It accommodates a wide range of question types, and instructors may add their own questions. Multiple versions of the text can be created, and any test can be exported for use with course management systems such as WebCT or BlackBoard. COMPUTERIZED TEST BANK ONLINE A comprehensive bank of test questions is provided within a computerized test bank powered by McGraw-Hill’s flexible electronic testing program EZ Test Online (www.eztestonline.com). EZ Test Online allows you to create paper and online tests or quizzes in this easy to use program! Imagine being able to create and access your test or quiz anywhere, at any time without installing the testing software. Now, with EZ Test Online, instructors can select questions from multiple McGraw-Hill test banks or author their own, and then either print the test for paper distribution or give it online. Test Creation Author/edit questions online using the 14 different question type templates Create printed tests or deliver online to get instant scoring and feedback Create questions pools to offer multiple versions online—great for practice Export your tests for use in WebCT, Blackboard, PageOut and Apple’s iQuiz Compatible with EZ Test Desktop tests you’ve already created Sharing tests with colleagues, adjuncts, TAs is easy
Online Test Management Set availability dates and time limits for your quiz or test Control how your test will be presented Assign points by question or question type with drop-down menu Provide immediate feedback to students or delay until all finish the test Create practice tests online to enable student mastery Your roster can be uploaded to enable student self-registration
Online Scoring and Reporting Automated scoring for most of EZ Test’s numerous question types Allows manual scoring for essay and other open response questions Manual re-scoring and feedback is also available EZ Test’s grade book is designed to easily export to your grade book View basic statistical reports
Support and Help PowerPoint Presentation prepared by Amit Shah of Frostburg State University consists of more than 300 slides incorporating an outline for the chapters tied to learning objectives. Also included are multiple choice and discussion Classroom PerformanceSystem (CPS) questions as well as additional examples outside of the text. And Case Study PowerPoint slides are available to facilitate case study coverage. CASE VIDEOS A set of videos related to selected cases accompanies the text to support your classroom. Videos are available for nine of the 10 cases including Enron, QVC, JetBlue Airways, Johnson & Johnson, Yahoo!, World Wrestling Entertainment, The Casino Industry, Nintendo’s Wii, and Ford Motor Company. These thought-provoking video clips are available on our instructor DVD upon adoption of this text. Selected videos will be available for students on the Online Learning Center. ONLINE LEARNING CENTER (OLC) In addition to the student resources, the instructor section of www.mhhe.com/ketchen also includes the Instructor’s Manual, Case Study Teaching Notes, expanded PowerPoint Presentations, and Case Study PowerPoint Presentations as well as additional resources. Standard Cartridge is included in the price of the textbook. It includes all of the material that is contained in the OLC, but in a format ready for Blackboard, WebCT, and soon. THE BUSINESS STRATEGY GAME AND GLO-BUS ONLINE SIMULATIONS Both allow teams of students to manage companies in a head-to-head contest for global market leadership. These simulations give students the immediate opportunity to experiment with various strategy options and to gain proficiency in applying the concepts and tools they have been reading about in the chapters: www.mhhe.com/thompsonsims ADDITIONAL RESOURCES MCGRAW-HILL/PRIMIS CUSTOM PUBLISHING You can customize this text. McGraw-Hill/Primis Online’s digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20 percent off bookstore prices: www.primisonline.com/ketchen or (800) 228-0634 KETCHEN IN EBOOK FORMAT Real Texts—Real Savings! If instructors are interested in giving students the option to access the textbook contents digitally, with interactive, dynamic features, in order to save students money, they should consider eBooks, which are identical to the printed textbooks but cost about half as much. Students will be able to search, highlight, bookmark, annotate, and print the eBook. McGraw-Hill Higher Education’s eBooks can be viewed online on any computer with an Internet connection or downloaded to an individual’s computer. BUSINESSWEEK EDITION Students can subscribe to BusinessWeek for a special rate of $8.25, in addition to the price of this text, when instructors order the BusinessWeek edition. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Web site where they enter the code and then gain access to BusinessWeek ’s registration page to enter address information and set up their subscription. Students can now choose from receiving their subscription in print copy or digital format. STANDARD & POOR’S EDUCATIONAL VERSION OF MARKET INSIGHT McGraw-Hill/Irwin is proud to partner with Standard & Poor’s Market Insight ©. This rich online resource provides six years of financial data, key ratio summary reports, and S&P’s exclusive “Industry Surveys” that offer an in-depth look at industry trends, projections, and competitive analysis for 500 top U.S. companies in the renowned COMPUSTAT ® database. The password-protected Web site is the perfect way to bring real data into today’s classroom for use in case analysis, industry analysis, and research for team and individual projects: www.mhhe.com/edumarketinsight | 
2009 McGraw-Hill Higher Education