David J. Ketchen, Jr.,
Auburn University Alan B. Eisner,
Pace University
ISBN: 0073381284 Copyright year: 2009
Overview
Strategy 07/08 is designed to be a truly undergraduate strategic management textbook. Concisely written it covers the basic key strategy concepts and provide appropriate cases chosen specifically for the textbook. This text will published in 2-color format on an annually basis to ensure that company examples are current and relevant to students and instructors.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.