Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
The ease with which attitudes can be changed depends on a number of factors, including
A)message source.
B)characteristics of the message.
C)characteristics of the target.
D)all of these.
2
Which individual would likely have the most impact on the effectiveness of a message he or she is communicating?
A)Mercy Killing, a 57-year-old former nurse who lost her license due to incompetence, is trying to get legislation passed for euthanasia.
B)Ackneeze Gone, a 19-year-old teen heartthrob rocker, who is promoting the latest new acne care product.
C)Lazee Bum, a 42-year-old unemployed factory worker, who is promoting her own motivational tapes.
D)Candy Striper, a 14-year-old hospital volunteer, who is crusading for the payment of hospital volunteers.
3
People who are highly ____________ are likely to prefer central route processing of information.
A)emotional
B)decisive
C)cognitive
D)gender-typed
4
Cognitive dissonance occurs when a person holds two contradictory attitudes or thoughts. Festinger predicts that the person will
A)change one of the contradictory attitudes.
B)agree to disagree.
C)ignore the dissonance.
D)take no action.
5
People pay particular attention to certain unusually important traits—known as central traits—to help them form an overall impression of others. The strong influence of these central traits may account for
A)cognitive dissonance.
B)stereotyping.
C)liking.
D)none of the above.
6
Whether we choose a situational or dispositional attribution in judging the behavior of others is influenced by cultural variables such as
A)norms and values.
B)language.
C)child rearing.
D)all of the above.





To learn more about the book this website supports, please visit its Information Center.
(c)2013 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


FeldmanPSYCH2eOnline Learning Center

Home > Chapter 12 > Module 39 > Multiple Choice Quiz