Many companies use the World Wide Web to communicate with prospective employees, including Ford Motor Company of Canada, Ltd. Scan the Ford website www.ford.ca to learn more about this company and the kinds of information it communicates to prospective employees through its website. Click on “Careers”, then click on the various selections in this location of the website, such as “Our Culture” “Career Paths” and “Benefits and Pay.”
What kinds of information does Ford communicate to prospective employees through its website?
How might providing this information on the web help Ford Canada attract new employees?
Find the website of a company that you know very little about. Scan the website of this company. Do you think this website effectively communicates important information about this company? Why or why not? Is there anything that you think customers or prospective employees would especially like to see on the website that is not currently there? Is there anything on the website that you think should not be there?
