Review the website at “Sustainable Competitive Advantage”. Read what the page says on the relationship between corporate culture and building a sustainable competitive advantage in business. Then on the left side of the screen, in a boxed area, click on “Organizational Culture”, and read what is on this screen.
Compare and contrast an adaptive versus an unadaptive corporate culture in terms of core values and common behaviour.
How does this compare with an innovative versus a conservative culture outlined in this chapter?
Search for the website of a company that actively uses organizational culture (or one of the other types of control) to build competitive advantage. What kind of values and norms is the culture based on? How does it affect employee behaviour?
