Johnson & Johnson (J&J) is a family-oriented health care and personal products company with about 330 operating units and more than 150,000 employees around the world. The company is well known for “the Credo,” a set of value statements introduced in 1938 to help J&J’s executives and employees make better decisions.

1. Why does Johnson & Johnson place so much importance on “the Credo”?
2. How does Johnson & Johnson ensure that managers understand and apply “the Credo” in their daily decisions and actions?

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