| Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
Perspectives on Mass Communication
Chapter Outline
Functional Analysis
The Role of Mass Communication
Functions of Mass Communication for Society
Surveillance
Interpretation
Linkage
Transmission of Values
Entertainment
How People Use the Mass Media
Cognition
Diversion
Social Utility
Withdrawal
Content and Context
Critical/Cultural Studies
History
Concepts
Main Points
Questions for Review
Questions for Critical Thinking
Key Terms
Suggestions for Further Reading
Surfing the Internet
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