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1 | |
An advantage of the functional approach to studying mass communication is that it |
| | A) | provides a perspective to examine mass communication |
| | B) | generates concepts that are helpful in understanding media behavior |
| | C) | makes us aware of the diversity of gratifications provided by the media |
| | D) | all of the above |
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2 | |
Harmful or negative consequences of the functions of mass media are called |
| | A) | repercussions |
| | B) | ramifications |
| | C) | dysfunctions |
| | D) | displacement |
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3 | |
Which of the following is an important factor in determining which news medium people find most believable? |
| | A) | convenience |
| | B) | comfort |
| | C) | credibility |
| | D) | format |
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4 | |
The reasoning behind the idea that if the audience believes you really matter, you will be the focus of media attention, and if you are the focus of media attention, then you really matter is known as |
| | A) | dysfunction |
| | B) | status conferral |
| | C) | surveillance |
| | D) | all of the above |
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5 | |
The most popular form of interpretation is probably a(n) |
| | A) | review |
| | B) | commercial |
| | C) | editorial cartoon |
| | D) | editorial |
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6 | |
Telethons, E-Bay, and chat rooms are examples of |
| | A) | dysfunction |
| | B) | linkage |
| | C) | interpretation |
| | D) | surveillance |
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7 | |
Comics, puzzles, horoscopes, games, advice, gossip, humor, and general entertainment account for which percentage of newspaper content? |
| | A) | 6 |
| | B) | 12 |
| | C) | 18 |
| | D) | 24 |
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8 | |
____________ is a form of diversion. |
| | A) | Stimulation |
| | B) | Relaxation |
| | C) | Emotional release |
| | D) | All of the above |
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9 | |
Developing feelings of kinship with media characters is known as a ________ relationship. |
| | A) | social |
| | B) | parasocial |
| | C) | cathartic |
| | D) | all of the above |
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10 | |
The creation of unstable superior and inferior positions that are continuously being negotiated through interpretations of meaning is known as |
| | A) | culture |
| | B) | ideology |
| | C) | hegemony |
| | D) | all of the above |
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11 | |
The news and information role of the media is known as surveillance. |
| | A) | True |
| | B) | False |
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12 | |
The media sometimes consciously tries to instill values and behavior in the audience through their portrayal of society. |
| | A) | True |
| | B) | False |
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13 | |
On the micro level, the functional approach is called the cognition model. |
| | A) | True |
| | B) | False |
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14 | |
The critical/cultural studies approach is based on asking people questions, tabulating their results, and enumerating characteristics of media content. |
| | A) | True |
| | B) | False |
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15 | |
The critical/cultural approach is more useful than the functional approach in understanding the complicated relationship between mass communication and its audience. |
| | A) | True |
| | B) | False |
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2002 McGraw-Hill Higher Education