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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
Perspectives on Mass Communication

Learning Objectives

1.

Understand the differences between the functional approach and the critical/cultural approach to studying mass communications.

2.

Explain the value of each approach in the analysis of the mass communication process.

3.

Describe the five functions mass media performs for society.

4.

Explain the uses-and-gratifications analysis.

5.

Recognize the dysfunctions of mass communication.

6.

Understand the concepts of meaning, hegemony, and ideology.








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