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| Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
The Historical and Cultural Context
Chapter Outline
Language
Writing
Sign Writing versus Phonetic Writing
Clay versus Paper
Social Impact of Writing
The Dark Ages
Printing
Effects of the Gutenberg Revolution
Technology and Cultural Change
Conquering Space and Time: The Telegraph and Telephone
Development of the Telegraph
Cultural Impact of the Telegraph
Government and Media
A Change in Perspective
Capturing the Image: Photography and Motion Pictures
Early Technological Development
Mathew Brady
Photography's Influence on Mass Culture
Pictures in Motion
Motion Pictures and American Culture
News and Entertainment at Home: Radio and Television Broadcasting
Broadcasting
Cultural Impact of Radio
Television
Cultural Impact of TV
The Digital Revolution
Concluding Observations
Main Points
Questions for Review
Questions for Critical Thinking
Key Terms
Suggestions for Further Reading
Surfing the Internet
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