 |  Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
The Historical and Cultural Context
Main Points- Seven milestones in the evolution of human
communication are language, writing, printing,
telegraphy and telephony, photography and
motion pictures, radio and television, and
computers.
- Language led to the development of an oral
culture where information was passed on by word
of mouth from one generation to another.
- The invention of an alphabet and a usable surface
made writing possible. Writing created a social
division in society. Those who could read and
write had access to more information than those
who could not.
- Writing helped create and maintain empires as
well as make storehouses of information, such as
libraries, possible.
- Printing made information available to a larger
audience. It helped the development of vernacular
languages, aided the Protestant Reformation, and
helped the spread and accumulation of knowledge.
- The telegraph and telephone were the first media
to use electricity to communicate.
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