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Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
The Historical and Cultural Context
Multiple Choice
Please answer all questions
1
The following is an example of an early form of paper:
A)
clay tablets
B)
papyrus
C)
parchment
D)
all of the above
2
During the feudal period in Europe, bookmaking became centered in
A)
libraries
B)
tax offices
C)
monasteries
D)
wineries
3
The moveable metal type printing press was developed by
A)
Martin Luther
B)
Samuel Morse
C)
Mathew Brady
D)
Johann Gutenberg
4
Most early books were written in
A)
Latin
B)
English
C)
French
D)
German
5
The invention of the ____________ led to the development of what we would today call news.
A)
radio
B)
television
C)
printing press
D)
telegraph
6
Which invention was the first to be called "the great annihilator of time and space?"
A)
radio
B)
telephone
C)
telegraph
D)
television
7
The inventor that helped the development of photography was:
A)
Louis Daguerre
B)
William Fox Talbot
C)
George Eastman
D)
All of the above
8
The long-range impact of the motion picture lay mainly in the areas of
A)
news and reporting
B)
business and law
C)
entertainment and culture
D)
all of the above
9
The first mass medium that brought sports, music, talk, and news into the living room was the
A)
telegraph
B)
radio
C)
telephone
D)
newspaper
10
The technology behind television received a substantial boost from which war's efforts?
A)
the Civil War
B)
WWI
C)
WWII
D)
All of the above
11
Digital technology encodes information such as sound, text, data, graphics, and video into a series of on and off pulses that are usually denoted as ones and twos.
A)
True
B)
False
12
Paper was developed by the Japanese.
A)
True
B)
False
13
Technological determinism is the belief that technology drives historical change.
A)
True
B)
False
14
The Civil War was the first American war to be photographed.
A)
True
B)
False
15
The Payne Fund was significant because it was the first time the public decided that a medium was deserving of serious examination.
A)
True
B)
False
2002 McGraw-Hill Higher Education
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