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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
The Historical and Cultural Context

Learning Objectives

1.

Describe the major events and general trends in media history.

2.

Recognize the seven milestones in the development of human communication.

3.

Understand the role that the seven advances played in prompting significant changes in our culture and society.

4.

Learn that the emergence of new communications advance change, but does not make extinct those advances that came before it.

5.

Understand that each advance in communication increases our power to convey and record information.








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