Chapter Outline

History

Colonial America
The Penny-Press Era
The Paperback Boom
The Early Twentieth Century
Postwar Books: Paperbacks and Consolidation

The Contemporary Book Industry

Books in the Digital Age
Authors as Publishers and Retailers
New Devices
Printing on Demand
What Is a Book?

Defining Features of Books
Organization of the Book Industry

Publishers
Distributors
Retailers

Ownership in the Book Industry
Producing the Book

Departments and Staff
Publishing the Book

Economics Feedback

Audiences

Career Outlook: The Book Publishing Industry
Main Points
Questions for Review
Questions for Critical Thinking
Key Terms
Suggestions for Further Reading
Surfing the Internet

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