Multiple Choice

Please answer all questions


1	In 1455, the first book Johann Gutenberg printed on a moveable metal type press was a(n)
		A)	Dictionary
		B)	Encyclopedia
		C)	Bible
		D)	Atlas


2	The commercialization of publishing was brought about by
		A)	agents negotiating the best bottom line
		B)	houses publishing popular works of fiction
		C)	a sluggish economy forcing houses to depend on banks
		D)	all of the above


3	Digital books are known as
		A)	a-books
		B)	e-books
		C)	I-books
		D)	o-books


4	An advantage of printing on demand is
		A)	the elimination of expensive production and shipping costs
		B)	publishers can make money on books that sell only a few hundred copies
		C)	books would never go out of print
		D)	all of the above


5	The publishing division that sells the most books is
		A)	professional
		B)	trade
		C)	college texts
		D)	mass-market paperbacks


6	The top publishing company as of mid-2000 was
		A)	Pearson
		B)	Random House
		C)	Harper-Collins
		D)	None of the above


7	Type style, composition, paper, printing, and binding are the responsibility of which publishing department?
		A)	editorial
		B)	production
		C)	marketing
		D)	business


8	Editors acquire books from the following source:
		A)	agents
		B)	authors
		C)	themselves
		D)	all of the above


9	The main source of publishing income is
		A)	book sales and subsidiary rights
		B)	advertising
		C)	e-commerce
		D)	none of the above


10	The most important form of audience feedback in the book industry comes from
		A)	BPA
		B)	MRI
		C)	Best-seller lists
		D)	Chat rooms


11	Two-thirds of all books are published by people under 40 years of age.
		A)	True
		B)	False


12	The paperback boom of the 1880s prompted the adoption of a new copyright law.
		A)	True
		B)	False


13	After World War II, expanded leisure time and more disposable income made book reading a popular means of recreation.
		A)	True
		B)	False


14	Books are the most "mass" of the mass media and reach large audiences compared with television.
		A)	True
		B)	False


15	Advances and acquisition rights are two of the big expenses in publishing.
		A)	True
		B)	False

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