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![](/olcweb/styles/shared/spacer.gif) | ![Dominick:Dynamics of Mass Communication](/sites/dl/free/0072407662/title/Dominick7e_100.jpg) Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
Book Publishing
Main Points- The book is the oldest form of mass communication. Early books were printed by
hand until the invention of movable type and the
printing press.
- In early America, publishers were also printers. Books became more popular during the 17th and
18th centuries.
- From 1900 to 1945, the book publishing industry became more commercialized. Continuing
consolidation has resulted in a modern book
industry that is dominated by a few large
companies.
- The digital revolution may change the underlying structure of the book industry. Authors may self-publish
their works on the web. New reading
devices will make the e-book more convenient,
and printing on demand will make narrow-interest
books more accessible.
- The book industry consists of publishers, distributors, and retailers. The emergence of
online booksellers has changed the way books are
sold and distributed.
- Despite some ups and downs, book publishing has been profitable during the past few decades.
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