| I-Series Computing Concepts Stephen Haag,
University of Denver Maeve Cummings,
Pittsburg State University Alan I Rea, Jr.,
Western Michigan University
Organizational Information Systems
CultureCulture
is the collective personality of a nation or society that
encompasses language, tradition, currency, religion, history,
music, and acceptable behavior. Culture is a very important consideration within the context
of using information technology. Why? Because most businesses
today are global businesses or what we refer to as
transnational firms. When you operate internationally, you must
consider the unique culture of those countries and regions in
which you buy and sell goods and services. You certainly
don't want to offend anyone. Below are some interesting examples of cultural differences
in this country and around the world. - Not understanding local customs can cause BIG trouble
For example, while in Indonesia, an American supervisor
wanted a worker to speed up getting a boat ashore. He shouted
at him to do so, and was subsequently chased by an angry mob
of workers armed with axes. It was a hard way to learn the
lesson that it's considered unacceptable to reprimand someone
in public.
- Gestures
are a way of communicating using the body instead of the
voice. This type of communication is as clear and sometimes
clearer than language. Just as there are differences in
language among cultures, so there are differences in the
meaning of gestures. Here are some examples.
- Thumbs Up:
- In the U.S. it indicates an approval gesture
- In the Middle East it's an insulting gesture
- In Japan it's a sign indicating "male"
- A raised hand and a waggling hand:
- In the U.S. says "goodbye"
- In India and South America it's a beckoning
gesture
- In much of Europe it's a signal for "no"
- Handshake:
- U.S.: Handshake should be firm and strong.
- East Africa: Handshake is a light palm touch, with
the fingers hardly bending.
- Morocco: People kiss the back of the hand they're
shaking.
- Thumb and forefinger forming an "O":
- U.S.: Means "A OK" or good.
- Southern France: This gesture signifies zero, so
the meaning is that the subject of the gesture is
worthless.
- Sardinia: The "O" refers to a bodily orifice and is
an obscene gesture.
- Gesture indicating that someone is crazy:
- Germany: Point the right forefinger to the forehead
just above the nose. This indicates that there's a bird
inside instead of a brain.
- England: Making a circular motion at the temple to
indicate that things are spinning out of control in
there.
- Japan: Making a circular motion in a
counter-clockwise direction indicates that the person
is crazy, but the same motion in a clockwise direction
indicates that the person is intelligent.
- Insulting gestures:
- U.S.: Middle finger thrust upward
aggressively.
- Britain: First two fingers thrust upward
aggressively with the palm of the hand facing the body.
(Not the victory sign where the palm faces
outward)
- Italy: First and little finger form "horns" to
signify the object of the insult being gored by a
bull.
- Turkey: Whole arm, with clenched fist, thrust out
aggressively.
- Head gesture for "no":
- Most of the world: Shake the head from side to
side.
- Southern Italy: Toss the head backward.
- Head gesture for "yes":
- Most of the world: Nod up and down
- India: Moving the head from side to side (ear to
shoulder each time) indicates agreement. The stronger
the movement, the stronger the agreement. In most of
the world, this gesture means "maybe".
- Bulgaria: Both of the above gestures are used.
- Gestures instead of speech:
- U.S.: Communication between football players and
coaches and between players in the stock market
- Australian Outback: After a tribe member dies
people don't speak for months as an act of mourning.
They communicate with gestures instead.
- Touching a person's head
- In the U.S. demonstrates affection
- In Thailand is considered a major social
transgression
- Lest you think that only those who are not native English
speakers have funny signs, read some of the signs seen around
England:
- Sign in a Laundromat: Automatic washing machines:
Please remove all your clothes when the light goes
out
- Sign in a London department store: Bargain Basement
Upstairs
- On a church door: THIS IS THE GATE OF HEAVEN, ENTER
YE BY THIS DOOR. This door is kept locked because of the
draft (Please use other door)
- Sign warning of quicksand: QUICKSAND. Any person
passing this point will be drowned. By order of the
District Council.
- Sign on a repair shop door: WE CAN REPAIR ANYTHING.
(Please knock hard on the door - the bell doesn't
work)
- Culture is not static.
It changes over time. For example, here are some rules that
women school teachers in the U.S. had to keep less than 90
years ago.
- You will not marry during the term of your
contract
- You are not to keep company with men.
- You must be home between the hours of 8 p.m. and 6
a.m. unless attending a school function.
- You may not loiter downtown in ice cream stores.
- You may not travel beyond the city limits unless you
have the permission of the chairman of the board.
- You may not ride in a carriage or automobile with any
man unless he is your father or brother.
- You may not smoke cigarettes.
- You may not dress in bright colors.
- You may under no circumstances dye your hair.
- You must wear at least two petticoats.
- Your dresses must not be any shorter than two inches
above the ankle.
- To keep the school room neat and clean you must:
sweep the floor at least once daily; scrub the floor at
least once a week with hot, soapy water; clean the
blackboards at least once a day, and start the fire at 7
.am. so that the room will be warm by 8 a.m.
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