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Affiliate program (associate program)
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allows you to sell goods and services via another e-commerce site.
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Banner ad
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is a graphical advertisement that will take you to an e-commerce site if you click on it.
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Basic formatting tag
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is an HTML tag that tells a Web browser how to display text in formats such as bold, italic, and underline.
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Brick-and-mortar business
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exists only in the physical world and performs no e-commerce functions.
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Business to business electronic commerce (B2B e-commerce)
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occurs when a business sells products and services through e-commerce to customers who are primarily other businesses.
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Business to consumer electronic commerce (B2C e-commerce)
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occurs when a business sells products and services through e-commerce to customers who are primarily individuals.
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Cascading style sheet
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is a method of creating one file that contains your entire theme (color, fonts, etc.) for your Web site.
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Click-and-mortar business
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has both a presence in the physical world (such as a store) and a Web site that supports some type of e-commerce.
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Click-and-order business
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exists solely on the Web with no physical presence that you can visit to buy products and services.
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Click-through
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is information that is captured when you click on a banner ad to go from one Web site to another.
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Consumer to consumer electronic commerce (C2C e-commerce)
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occurs when a person (such as you) sells products and services to another person through e-commerce.
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Cookie
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is a small text file containing information about you that's stored on your computer's hard drive.
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Customer service
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makes sure that a customer knows about the product and has no questions about buying it or what happens afterward.
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Digital money
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allows you to purchase items using a bank account balance instead of a credit card.
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E-commerce
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enabled Web site host allows you to build a virtual storefront, create a catalog, process secure payments, provide customer service, and manage your e-commerce Web site.
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Electronic commerce (e-commerce)
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is commerce that technology facilitates and enhances.
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Electronic data interchange (EDI)
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is a set of guidelines for electronically handling the ordering, billing and paying of goods and services.
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Encryption
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is the technology used to hide the information and make it secure.
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Flash
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is software that helps you create animated and interactive Web pages.
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Font tag
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is an HTML tag that allows you to change the size of your text, specify a font type, and or specify a color.
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FTP program
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moves files from your computer to your Web server so people can view them on the Web.
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Heading tag
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is an HTML tag that makes certain information, such as titles, stand out on your Web page.
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HTML (Hypertext Markup Language)
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is the basic language used to create Web pages.
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HTML document
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is a file that contains HTML tags and the information you want to appear on your Web page.
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HTML tag
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specifies the formatting and presentation of information on a Web page.
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Image format
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contains instructions to create and store information about an image.
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Image tag
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is an HTML tag you use to insert photos and other images onto your Web page.
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Internet mall
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provides the Web space and utilities (in this case, software) and you supply the information and products.
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Java applet
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is a small piece of software that enables applications to run on a Web page.
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JavaScript
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is a scripting language that allows you to add interactivity and other features to a Web page.
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Link tag
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is an HTML tag that you sue to create links on your Web page to other sites, pages, downloadable files such as audio and video, and e-mail.
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List tag
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is an HTML tag that allows you to present information in the form of a list, either numbered or unnumbered.
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M-commerce (mobile e-commerce)
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allows you to use wireless devices such as cell phones or PDAs to buy and sell products and services.
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Navigation
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refers to how easily surfers can find what they need on a Web page or Web site.
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Opting in
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is when you give permission for alternative uses of your personal information.
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Opting out
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is when you say no to alternative uses of your personal information.
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Personalization
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is the process of customizing a Web page or series of Web pages according to a customer's preferences.
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Player (viewer)
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is software that works outside of your Web browsers to play multimedia.
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Plug-in
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is software that works within your Web browser to play multimedia.
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Pop-up ad
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appears on your screen to draw attention to its content.
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Secure transaction
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uses specific protocols to keep sensitive information from others.
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Shockwave
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is software that helps you create Web pages with significant interactivity through Web multimedia.
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Shopping cart
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is software that stores information about your e-commerce purchases.
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Site map
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is a sketch or diagram of how all of your Web pages work together.
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Streaming media
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continually sends small parts of a large file to your Web browser as you watch or listen to what you've already downloaded.
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Theme
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is the coordinated presentation of colors, text and other elements that appear on your Web site.
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Usability
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refers to how easy or difficult it is to use a Web page or site.
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Viral marketing
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is a technique that e-commerce businesses use to gather personal information about you, use that information in their own promotional campaigns, and sell that information to other e-commerce businesses.
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VRML (Virtual Reality Modeling Language)
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creates a virtual world in which users have the illusion that they are physically participating in the presentation of the Web multimedia.
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Web audio
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is all of the sounds and music on the Web.
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Web developer
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is a person who professionally creates Web sites.
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Web multimedia
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is the use of audio, video, animation, and other elements to allow interactivity on a Web site or page.
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Web site management software
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allows you to create, update, and manage all of your Web pages quickly and efficiently.
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Web video
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is all of the movies on the Web.
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WYSIWYG HTML editor
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or "What You See Is What You Get" HTML editor, displays how your Web pages will look.
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XML (eXtensible Markup Language)
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allows you to use key words to identify similar items and organize information on the Web.
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2002 McGraw-Hill Higher Education