Site MapHelpFeedbackIssues in Communication
Issues in Communication
(See related pages)

This chapter discussed the concepts of external and internal communication. One strategy for defining the focus of internal and external communication is to create an organizational mission statement. Below is a mission statement from one of our universities.

The University strives to provide an educational environment that supports intellectual development, that welcomes diversity, and that develops the skills and talents of women and men so that they have the capacity to live usefully, act responsibly, and be learners all their lives. The academic programs at the University are founded upon a common liberal studies experience and emphasize developing the unique talents of each person. The University provides baccalaureate-level programs in the liberal arts, natural and social sciences, teacher education, business and technology, the fine arts, and professional areas. It provides selected graduate programs in response to regional needs.

The University encourages scholarly and creative endeavors that promote a commitment by faculty and students to their disciplines, to continuing professional development, and to excellence in learning.

The University enhances the quality of life in the region with the professional, cultural, and recreational services offered by its students, faculty, and staff.

Apply what you have learned about organizational communication as you ponder and discuss the following questions: What stakeholders are highlighted in this mission statement? Based on this mission statement, what core values does this university adhere to? Can you visualize an organizational image of this university based on the mission statement? If you were creating a mission statement for your university, what issues would you emphasize?








Human CommunicationOnline Learning Center

Home > Chapter 10 > Issues in Communication