Topic Selection and Audience Analysis

How Do I Select a Topic?

Individual Brainstorming

Personal Inventories

Your Involvement in the Topic

Your Knowledge of the Topic

How Do I Narrow My Topic?

How Do I Analyze My Audience?

Four Levels of Audience Analysis

Three Methods of Audience Analysis

How Do I Adapt to the Audience?

Adapting Yourself

Adapting Your Verbal and Nonverbal Codes

Adapting Your Topic

Adapting Your Purpose

Adapting Your Supporting Materials

Chapter Review

Summary

Key Terms

Additional Resources