Read each question carefully and select the best answer.

1		The method of topic identification where you generate as many ideas as possible within a limited amount of time is called
			A)	involvement.
			B)	personal knowledge.
			C)	audience interest.
			D)	brainstorming.
2		A method of narrowing a topic that involves visually representing major topics broken down into more specific sub-topics is called
			A)	brainstorming specificity.
			B)	graphic representation.
			C)	concept mapping.
			D)	induction.
3		One criterion for evaluating potential speech topics is the importance of the topic to the speaker. This criterion is called
			A)	brainstorming.
			B)	involvement.
			C)	knowledge.
			D)	attention.
4		Any time you reflect upon the audiences' characteristics as a method for determining how to select and prepare your presentation, you are engaged in the process of __________.
			A)	brainstorming
			B)	audience analysis
			C)	presentation analysis
			D)	captive reflection
5		As the best man for his brother's wedding, Jason was responsible for delivering the toast during the reception. Which of the following should Jason take into consideration about the audience for his toast?
			A)	He is delivering his toast to a voluntary audience.
			B)	He is delivering his toast to a captive audience.
			C)	He is delivering his toast to what will be a homogeneous audience.
			D)	He will be delivering his toast to an audience with similar demographic characteristics.
6		A captive audience is more likely to be
			A)	heterogeneous.
			B)	homogeneous.
			C)	sympathetic to the speaker's ideas.
			D)	more similar in interests and attitudes.
7		Which level of audience analysis is most specific?
			A)	captive vs. voluntary
			B)	demographic
			C)	interest and knowledge
			D)	attitudes, beliefs, and values
8		In a persuasive speech, which of the following would be most difficult to change?
			A)	attitude
			B)	belief
			C)	value
			D)	All are equally difficult.
9		As a speaker you can select from a variety of methods for drawing conclusions about your audience. If you were to use sensual perception to build information about the audience then you would be using __________.
			A)	observation
			B)	inference
			C)	questionnaires
			D)	demographics
10		The objective "To increase the number of people who attend plays" is an example of what type of goal?
			A)	immediate persuasive
			B)	immediate informative
			C)	long-range informative
			D)	long-range persuasive