Often, finding something to speak about seems challenging because you have so many choices. This chapter focuses on topic selection and audience analysis. The overall goal is to teach you techniques that will make you more comfortable with the process of selecting a topic and analyzing your audience, which in turn will start you on a path toward being a more effective and confident public speaker. This chapter will provide you with techniques for quickly determining a speech topic appropriate to both you and your audience, for analyzing and adapting your message to your audience, and for limiting your topic to the appropriate time.