Persuasive Presentations

What Is Persuasion and What Are the Goals of Persuasive Presentations?

What Are Some Persuasive Speech Topics?

How Do You Persuade an Audience?

Motivational Appeals

Emotional Appeals

Logical Appeals

Organizational Considerations

Speaker Credibility

Ethical Considerations

What Are Some Persuasive-Speaking Skills?

An Example of a Persuasive Presentation

How to Resist Persuasion

Chapter Review

Summary

Key Terms

References