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Application Questions Exercises
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  1. Using published reports, select two CEOs who have recently made public statements regarding a major change in their firm's strategy. Discuss how the successful implementation of such strategies requires changes in the firm's primary and support activities.

  2. Select a firm that competes in an industry in which you are interested. Drawing upon published financial reports, complete a financial ratio analysis. Based on changes over time and a comparison with industry norms, evaluate the firm's strengths and weaknesses in terms of its financial position.

  3. How might exemplary human resource practices enhance and strengthen a firm's value-chain activities?

  4. Using the Internet, look up your university or college. What are some of its key value-creating activities that provide competitive advantages? Why?





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