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| 1 | |
SWOT analysis has been criticized as having too broad a focus when examining the external environment and being too dynamic for competitive situations that are actually played out over time.
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| | A) | True
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| | B) | False
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| 2 | |
Toyota's Just-In-Time inventory systems are considered to be which part of which primary activity in the value chain?
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| | A) | outbound logistics
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| | B) | inbound logistics
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| | C) | operations
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| | D) | service
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| 3 | |
Microsoft has improved the quality of its suppliers by providing formal reviews of its suppliers, which has helped to clarify expectations for them. This is known as which support activity in the value chain?
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| | A) | general administration
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| | B) | procurement
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| | C) | human resource management
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| | D) | technology development
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| 4 | |
The prosumer concept is promising because it has the potential to generate ideas and higher costs for firms and to create greater satisfaction for customers.
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| | A) | True
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| | B) | False
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| 5 | |
Primary activities like inbound logistics, operations, and outbound logistics are applicable only to tangible goods and therefore value chain analysis is not appropriate for service organizations.
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| | A) | True
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| | B) | False
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| 6 | |
Intangible resources are less difficult for competitors to imitate than are tangible ones.
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| | A) | True
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| | B) | False
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| 7 | |
The loyalty and trust that Southwest Airlines employees feel toward their firm and its cofounder, Herb Kelleher, are resources that have been built up over a long period of time. This is an example of which of the following?
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| | A) | causal ambiguity
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| | B) | exit barriers
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| | C) | path dependency
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| | D) | a balanced scorecard
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| 8 | |
In industries like consulting, clients tend to be very loyal to individual professionals employed by a firm, instead of the firm itself. Employers need to be aware of the significant ________ of its consultants.
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| | A) | exit costs
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| | B) | replacement costs
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| | C) | long-term solvency
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| | D) | bargaining power
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| 9 | |
Ratio analysis can be made more meaningful by focusing more on long-term solvency than on short-term solvency.
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| | A) | True
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| | B) | False
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| 10 | |
In the balanced scorecard, cycle time, quality, employee skills, and productivity are part of the customer perspective.
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| | A) | True
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| | B) | False
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