 |
| 1 | |
Holly’s supervisor asks her to draft a new team procedure for review by all the members of Holly’s team. In this case, Holly’s team mates are members of which audience(s)? |
| | A) | The initial and the primary audiences. |
| | B) | The initial, the primary and the secondary audiences. |
| | C) | The primary audience. |
| | D) | The gatekeeper and the secondary audiences. |
|
|
|
| 2 | |
As the administrator for a non-profit organization, you’ve just developed an orientation manual for new staff members. You include this manual in the pre-reading package for the next board meeting as an information item. Based on your identification of the audience to which the board members belong, what would you expect them to do with the manual you’ve provided? |
| | A) | Stop any further implementation of the orientation procedure described in the manual if they disagree with it. |
| | B) | Adopt the orientation procedure described in the staff manual for new board members, too. |
| | C) | Gather information on how successful the procedure is in orienting new employees to the organization. |
| | D) | Give you their comments on the orientation procedure described in the manual. |
|
|
|
| 3 | |
When deciding which channel to use, the main factor that determines your choice is typically |
| | A) | The preference of your audience(s). |
| | B) | The cost of using a particular channel. |
| | C) | Your own strengths in using a particular channel. |
| | D) | The number of discourse communities in the audience. |
|
|
|
| 4 | |
If you wanted to analyze an organization's culture, you would start by asking all of the following questions EXCEPT: |
| | A) | Is the organization tall or flat? |
| | B) | What are the organization's goals? |
| | C) | Do employees make a priority for fitness in their daily lives? |
| | D) | Does the organization value diversity or homogeneity? |
|
|
|
| 5 | |
Which one of the following is NOT a dimension of the Myers-Briggs Personality Inventory? |
| | A) | Introvert-extrovert |
| | B) | Sensing-intuitive |
| | C) | Perceiving-judging |
| | D) | Independent-dependent |
|
|
|
| 6 | |
When your audience will oppose a change that you’re advocating, you should |
| | A) | Try to find uncommon ground with your readers. |
| | B) | Try to frame your message in obscure wording or complex points. |
| | C) | Not postpone part of your requested change until later. |
| | D) | Break your request down into a list of actions and demands. |
|
|
|
| 7 | |
Adapting a message to suit your audience is relatively easy when you are communicating with |
| | A) | Large groups of people. |
| | B) | Strangers. |
| | C) | Members of the same discourse community. |
| | D) | Co-workers whom you know. |
|
|
|
| 8 | |
If a document will be a detailed guide or if it contains instructions, you should do all of the following EXCEPT: |
| | A) | Check to be sure that all steps are in chronological order. |
| | B) | Number steps or provide check-off boxes so that readers can easily see what steps they have completed. |
| | C) | Group steps into five to seven subprocesses if there are many individual steps. |
| | D) | Give only the high-level steps in the main document, and add appendices which provide the details for each step. |
|
|
|
| 9 | |
What improvement(s) should be made to this benefit statement in a message urging people to eat at a particular restaurant during a weekend when the restaurant is donating 10% of its revenue to a local charity? - “We know you’ll be delighted by the great Mexican food, the atmosphere and the prices.” |
| | A) | The statement should be rephrased with you-attitude and an intrinsic motivator (supporting the charity), and the features mentioned should be described in more detail and linked to audience needs. |
| | B) | It should appeal to a broader group of people. Not everyone enjoys Mexican atmosphere and food. It should mention that other types of food are available, too. |
| | C) | No improvements are needed. The statement is concise and compelling. |
| | D) | The statement insults readers by presuming to know what will delight them. It should give more details about the food, the atmosphere and the prices so they can decide for themselves. |
|
|
|
| 10 | |
All of the following build goodwill with words EXCEPT: |
| | A) | You-attitude. |
| | B) | Hidden negatives. |
| | C) | Bias-free language. |
| | D) | Positive emphasis. |
|
|
|
| 11 | |
In order to avoid sexist bias in your message, you could use any of the following techniques EXCEPT: |
| | A) | Use a plural pronoun (“their”) even if it does not agree with a singular noun (such as “student”). |
| | B) | Use a pronoun pair, such as “his or her.” |
| | C) | Use plural nouns and pronouns. |
| | D) | Use “you.” |
|
|
|
| 12 | |
You should be careful to increase the politeness of your request for action in all of the following situations EXCEPT: |
| | A) | When you are making a request that will inconvenience the reader. |
| | B) | When you are asking for something routine. |
| | C) | When you are asking for action that will not benefit the reader. |
| | D) | When your discourse community shares an assumption that all requests should be made politely. |
|
|
|
| 13 | |
"I am anxious to meet with you soon about the possibility of developing your new ad campaign." Which alternative correctly evaluates the sentence and correctly explains the reason for the evaluation? |
| | A) | Lacks positive emphasis because it contains the negative word "anxious." |
| | B) | Good positive emphasis because the writer is looking forward to working with the client. |
| | C) | Lacks positive emphasis because it refers only to a “possibility,” not to a definite project. |
| | D) | Good positive emphasis because the writer does not raise unnecessary negatives, such as the fact that the client may want to work with another creative supplier. |
|
|
.