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Practice Test
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1
Identifying the multiple audiences for your business message allows you to
A)Focus on the primary audience.
B)Sequence your main points effectively.
C)Avoid sending negative messages unintentionally.
D)Start matching your purpose with audience needs.
2
The gatekeeper audience could be the same as the initial audience.
A)True
B)False
3
Most managers prefer a proposal that demonstrates it will promote harmony among employees.
A)True
B)False
4
If you were considering an audience's values, what aspect of the audience would you be analyzing?
A)Psychographic characteristics.
B)Culture.
C)Attitude towards your message.
D)Demographic characteristics.
5
Members of a discourse community share
A)Membership in the same community of practice.
B)A sense of common purpose.
C)Similar demographic characteristics.
D)Common assumptions about what constitutes evidence.
6
A gap between what a company says and what it actually does is called a
A)Cultural mismatch.
B)Psychographic lapse.
C)Empathic error.
D)Channel fault.
7
Two audiences can react differently to the same message, depending on their previous experience with your company
A)True
B)False
8
Answering which of the following questions would NOT help you adapt your message to a particular audience?
A)Does this audience like me?
B)What obstacles will I need to overcome with this audience?
C)How will the audience use this document?
D)How is the audience likely to react to this message?
9
What type of message does not use reader benefits?
A)A message that might later be used in a legal action.
B)All messages should include reader benefits.
C)A negative message.
D)A routine message.
10
When do you need to provide more detail about reader benefits?
A)If the reader doesn't know anything about your company.
B)When the benefit depends on the difference between the long run and the short run.
C)When the benefit is intrinsic.
D)If you're offering the same benefit to all readers.
11
It is never appropriate to talk about feelings in a message.
A)True
B)False
12
What are two ways to build goodwill?
A)Bias-free language and avoiding any negative information.
B)Simplicity and a focus on the gatekeeper audience.
C)You-attitude and positive emphasis.
D)Thorough treatment of the topic and specific details.
13
The term "people with diabetes" is preferred to the term "diabetic" because
A)It encompasses people who are experiencing all stages of diabetes, from early onset to advanced stages.
B)Animals can have diabetes, too.
C)"Diabetic" is not a medically correct term.
D)It demonstrates people-first language.





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