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| 1 | |
Good document design saves money by doing all of the following EXCEPT: |
| | A) | Preventing errors. |
| | B) | Reducing the number of phone calls from customers who do not understand what they are supposed to do. |
| | C) | Freeing employees to do other work. |
| | D) | Requiring fewer people to produce the document. |
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| 2 | |
Which of the following is NOT an advantage of good document design? |
| | A) | Well-designed documents enhance the writer's credibility. |
| | B) | Well-designed documents reduce legal liability. |
| | C) | Well-designed documents take less time to write. |
| | D) | Well-designed documents are easier to read. |
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| 3 | |
Which of the following is NOT a consideration that may influence the design of a document while you're planning and writing it? |
| | A) | Whether your readers are busy. |
| | B) | Whether information can be broken up using headings and lists. |
| | C) | Whether your readers will likely skip around in your document or read it from beginning to end. |
| | D) | Whether you will have enough time to design an effective document. |
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| 4 | |
The eye moves in a Z pattern; therefore the four quadrants of the page carry different visual weight. Which of the following is the first important quadrant the reader will see? |
| | A) | Top right |
| | B) | Top left |
| | C) | Bottom right |
| | D) | Bottom left |
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| 5 | |
Which of the following is NOT an advantage of headings? |
| | A) | They break up the page, making it look less formidable and more interesting. |
| | B) | They enable your reader to see how the document is organized at a glance. |
| | C) | They help the reader turn quickly to sections of special interest. |
| | D) | They make a document shorter. |
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| 6 | |
Which of the following is NOT a way to improve white space? |
| | A) | Use headings. |
| | B) | Use lists. |
| | C) | Use paragraphs of uniform length. |
| | D) | Use bullets. |
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| 7 | |
For years, graphic designers have used a grid system to design pages. A grid imposes imaginary _____ on the page. |
| | A) | triangles |
| | B) | columns |
| | C) | rows |
| | D) | squares |
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| 8 | |
To show correlations, use any of the following EXCEPT |
| | A) | A dot chart. |
| | B) | A bar chart. |
| | C) | A pie chart. |
| | D) | A line graph. |
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| 9 | |
Bar charts |
| | A) | Are easy to interpret because most people can compare distance along a common scale accurately. |
| | B) | Help the audience focus on specific numbers. |
| | C) | Should not be used if the labels are long. |
| | D) | Should not be used if any of the values are negative. |
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| 10 | |
As a general guideline, use hyperlinks in your Web site to connect your story to any of the following EXCEPT |
| | A) | A more extensive context. |
| | B) | A page you want to make sure readers see while they're visiting your site. |
| | C) | Other people's stories. |
| | D) | A broader network. |
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| 11 | |
The home page design of a website needs to clearly communicate all of the following EXCEPT: |
| | A) | Company name and logo. |
| | B) | Personalized recommendations or testimonials. |
| | C) | What the Company does. |
| | D) | What users can do on the site. |
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| 12 | |
When designing slides for PowerPoint and other presentation programs, you should keep all of the following guidelines in mind EXCEPT: |
| | A) | Make only six to seven points on each slide. |
| | B) | Use bullet point phrases rather than complete sentences. |
| | C) | Customize your slides with a company logo, charts, photos, and drawings. |
| | D) | Use clear, concise language. |
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| 13 | |
Effective brochures do all of the following EXCEPT |
| | A) | Use the Z pattern to emphasize important points for each spread the reader sees. |
| | B) | Repeat graphic elements (such as photos and headings) across panels. |
| | C) | Contain contrast between text and images, and between font sizes. |
| | D) | Present a different reader benefit on each spread the reader sees. |
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| 14 | |
The picture you choose for the cover of a brochure should do all of the following EXCEPT: |
| | A) | Tell a story. |
| | B) | Work for the audience. |
| | C) | Fill a lot of space. |
| | D) | Portray people. |
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| 15 | |
What percentage of usability problems can you reasonably expect a test with just five users to reveal? |
| | A) | 85% |
| | B) | 50% |
| | C) | 95% |
| | D) | 75% |
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| 16 | |
A usability test reveals whether your Web site design is |
| | A) | Attractive to your target audience. |
| | B) | Sufficiently rich in reader benefits. |
| | C) | Sufficiently bias-free. |
| | D) | Functional. |
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