The ability to recognize human behaviors and the ability to communicate effectively are vital to a medical assistant and the pursuit for success. This chapter has taken a psychological approach to understanding human behavior and the challenges that influence therapeutic communication in a health-care setting. Patients will often have more interaction with the medical assistant than with any other health-care practitioner in the facility. It is important that patients develop a good rapport and feel confident in the care they are receiving from your office. The medical assistant sets the tone for the communication cycle and must be aware of all the obstacles that can affect human communication. As a medical assistant, you are often exposed to all kinds of patients. You will see patients from different cultures, socioeconomic backgrounds, educational levels, ages, and lifestyles. You must be able to communicate with each patient with professionalism and diplomacy.