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Chapter Outline
(See related pages)


Defining Media and Mass Communication  
  • Mass Communication  
  • Media  
The Coevolution of Mass Media and Audiences  
  • Oral Culture  
  • Literate Culture  
  • Communication in an Electronic Society  
  • Technological Convergence in the 21st Century  
Media Functions and Effects  
  • Predicting Media Effects  
  • Gratifying Audiences  
  • Defining Public Agendas  
  • Cultivating Worldviews  
Communicating Responsibly: Guidelines for Media Literacy
  • Identifying Underlying Interests  
  • Identifying Production Techniques  
  • Assessing Beliefs and Values  
  • Creating Responsible Media  
Resources for Review and Skill Building  







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