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Chapter 10 True/False Quiz
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1

Media synergy is "the use by media conglomerates of as many channels of delivery as possible for similar content."
A)True
B)False
2

"Functional literacy" is "the ability to understand the language of media and critically assess the contribution of media to society."
A)True
B)False
3

The third person effect is the belief that media influence others more than ourselves.
A)True
B)False
4

As audience size increases, the personalization of messages also increases.
A)True
B)False
5

The changes brought about by writing took centuries to fully emerge.
A)True
B)False





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