Match the following stages of the co-evolution of mass media and audiences with the most appropriate definitions. |
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Answer choices for questions
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4 | | A) | the stage that utilizes the ability to comprehend and use written symbols to communicate
| | B) | the stage at which all forms of communication have been influenced, either directly or indirectly, by electronic media
| | C) | cultures in which speaking and hearing are the dominant forms of communication
| | D) | the union of different, specialized media to meet the individual needs of users
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Match the following gratification functions of the media with the most appropriate definition. |
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Answer choices for questions
5
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8 | | A) | the desire for knowledge based on curiosity, personal investment, or need
| | B) | the function of media that provides common topics about social relationships and models for behavior
| | C) | the function of media that keeps the public informed about social and political events
| | D) | the function of media that provides gratification in the form of wish fulfillment, providing satisfying images and stimulating emotions
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