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Chapter 10 Multiple Choice
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1

__________ is "the creation of meaning through messages sent to large, unseen, and anonymous audiences."
A)Mass communication
B)Computer-mediated communication
C)Mediated communication
D)none of the above
2

__________ are "the vehicles that carry messages." (Select the term most appropriate for Chapter Ten.)
A)Channels
B)Media
C)Conduits
D)none of the above
3

__________ are "cultures in which speaking and hearing are the dominant forms of communication."
A)Mediated cultures
B)Verbal cultures
C)Oral cultures
D)none of the above
4

__________ is "the ability to comprehend and use written symbols."
A)Illiteracy
B)Aliteracy
C)Comprehensibility
D)Literacy
5

__________ is "the stage at which all forms of communication have been influenced, either directly or indirectly, by electronic media."
A)Electronic society
B)Mediated society
C)Literate society
D)Power society
6

This is known as "the union of different, specialized media to meet the individual needs of others."
A)industrial convergence
B)technological convergence
C)mediated convergence
D)none of the above
7

This is a communication model that "explains direct media effects by suggesting that a specific message can be 'shot' into an unsuspecting audience."
A)"mediated gun" model
B)"information inoculation" model
C)"hypodermic needle" model
D)"information vaccination" model
8

__________ "occurs when people choose to watch or listen to media messages that confirm existing beliefs."
A)Selective confirmation
B)Selective retention
C)Selective exposure
D)none of the above
9

__________ "occurs when people choose to remember media messages that confirm existing beliefs."
A)Selective confirmation
B)Selective retention
C)Selective exposure
D)none of the above
10

This is known as "the active use of media to fulfill needs and desires."
A)pleasure utility
B)pleasure function
C)gratification utility
D)gratification function
11

Regarding the gratification function, we know that our motivations for consuming media include the fulfillment of four aspects. Select the item below that is NOT one of the four aspects.
A)surveillance
B)information
C)diversion
D)social utility
12

__________ is the function media serve when they provide common topics about social relationships and models for behavior.
A)Community utility
B)Public utility
C)Communal utility
D)Social utility
13

These are "editors, producers, webmasters, and other media managers who decide which messages will get produced." (Select the term used in Chapter Ten.)
A)gatekeepers
B)media elite
C)administrativa
D)none of the above
14

__________ is "the process by which media identify and structure important and meaningful issues for audiences."
A)Schedule-setting
B)Agenda-setting
C)Topic-outlining
D)none of the above
15

__________ is "an approach to media research which argues that media consumption has a cumulative influence in promoting a shared worldview."
A)Development theory
B)Promotion theory
C)Cultivation theory
D)none of the above





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