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Learning Objectives
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1. What is the distinction between mediated and mass communication, and why might this distinction be important?
2. What are the stages in the coevolution of communication technologies and audiences?
3. Why is there so much concern about the effects of media?
4. What are the functions of mass media?
5. Why is media literacy important, and how can consumers and users of media communicate responsibly?







Dobkin, Comm ChangingWorld2006Online Learning Center with Powerweb

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