After reading this chapter, you should have a good understanding of:
How an awareness of strategic goals can help an organization achieve coherence in its strategic direction.
The primary and support activities of a firm's value chain.
How value-chain analysis can help managers create value by investigating relationships among activities within the firm and between the firm and its customers and suppliers.
The usefulness of financial ratio analysis, its inherent limitations, and how to make meaningful comparisons of performance across firms.
The value of recognizing how the interests of a variety of stakeholders can be interrelated.
