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Chapter Quiz
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1
Vision statements are less specific than strategic objectives.
A)True
B)False
2
Primary activities do not contribute to the physical creation of a product or service, its sale and transfer to the buyer, and its service after the sale.
A)True
B)False
3
The value chain concept cannot be applied to services.
A)True
B)False
4
To make financial analysis more meaningful historical comparisons, comparison with industry norms, and comparisons with key competitors should be used.
A)True
B)False
5
A primary detriment of the "balanced scorecard" is that it fails to complement financial indicators with operational measures of customer satisfaction, internal processes, and the organization's innovation and learning activities.
A)True
B)False
6
What is the hierarchy of organizational goals (least specific to most specific)?
A)vision statements, strategic objectives, mission statements
B)vision statements, mission statements, strategic objectives
C)mission statements, vision statements, strategic objectives
D)strategic objectives, mission statements, vision statements
7
What do effective vision statements include?
A)measures
B)specific plans
C)massive inspiration
D)All of the above are included in effective vision statements.
8
__________ includes all activities associated with transforming inputs into the final product form.
A)Just-in-time inventory management
B)Operations
C)Inbound logistics
D)Outbound logistics
9
Which of the following statements about value-chain activities in a service environment are true?
A)A service environment does not have value-chain activities.
B)The value-adding process is configured in the same way regardless of the type of service a business is engaged in.
C)The value chain's primary activities of a manufacturing organization are exactly the same as those of a service organization.
D)Services use the value chain in providing a mass produced solution.
10
The price-earnings ratio is which of the following type of financial ratios?
A)liquidity ratio
B)financial leverage ratio
C)turnover ratio
D)market value ratio
11
From which perspective does the balanced scorecard enable managers to consider their business?
A)customer perspective
B)internal perspective
C)innovation and learning perspective
D)all of the above







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