A method of evaluating a firm's performance using performance measure from the customer, internal, innovation and learning, and financial perspectives.
mission statement
Statement of the purpose of an organization.
organizational vision
A statement of what an organization ultimately aspires to become.
primary activities
Sequential activities of the value chain that refer to the physical creation of the product or service, its sale and transfer to the buyer, and its service after sale; including inbound logistics, operations, outbound logistics, marketing and sales, and service.
strategic objectives
Specific goals that an organization pursues over a short time horizon
support activities
Activities of the value chain that either add value by themselves or add value through important relationships with both primary activities and other support activities; including procurement, technology development, human resource management, and general administration.
value-chain analysis
A strategic analysis of an organization that uses value creating activities.
